On November 15 and 16 in New York, Ad Age will host the first Next conference, bringing together marketers, strategists, technologists and futurists to debate what's really next and break down industry obsessions such as artificial intelligence, virtual assistants and millennials.
Here's a taste of what we've got lined up for the two-day event.
- Marc Pritchard, chief brand officer of Procter & Gamble, made bold calls for digital players to clean up their act this year. At Next he'll reveal who made the grade.
- Fernando Machado, head of brand marketing for Burger King, will share his team's fast-paced, iterative process, a method that led to the viral Google
- Bob Lord, IBM's chief digital officer, will forecast how artificial intelligence and Watson will transform business.
- Futurists Faith Popcorn, Jess Kimball Leslie and Andrew Murphy will face off in a lively discussion about the trends that should truly worry us.
- Shelly Palmer will lead an interactive session designed to help attendees visualize and prepare for the future (and their future).
- TD Ameritrade's Sunayna Tuteja will join Luke Sherwin, one of the co-founders of Casper, and others for a panel on how brands are investing in experimentation.
- Lucie Greene, worldwide director of the Innovation Group at J. Walter Thompson, will reveal new research results on the next critical consumer group for marketers.
- Jared Belsky of 360i, Cindy Gustafson of MindShare and Matt Pritchard of Campbell Soup Co. will delve into how voice-first products are changing the way brands interact with their customers.
- The Washington Post's Jarrod Dicker and Google's Scott Spencer will address the next level of ad blocking (arriving very soon).
- Caroline Klatt, co-founder of Headliner Labs; Chris Pierantozzi, executive creative director for Saatchi & Saatchi Los Angeles; and others will present case studies on chatbots, personalization powered by machine learning and more.
We've got plenty more speakers and conversations planned for Ad Age Next. Check it all out at adage.com/next.
If you want your entire team to attend, there are VIP team passes available for groups of five or more.