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Online Exclusive: Interactive News


Online Video Feeds Compete With Long-Established TV Holiday Specials

By Published on .

NEW YORK (AdAge.com) -- Three major marketers -- Olympus, Nokia and 1-800-FLOWERS -- have been signed as sponsors for MSN.com's first
MSN.com is offering live online New Year's coverage from Times Square.
live Internet coverage of New Year's Eve festivities in Times Square, according to MSN.

MSN.com will offer three elements in the Webcast, said Adam Sohn, director of MSN's global sales and marketing. One is a live TV feed. Another will feature constant camera shots of street events and crowd reactions in and around Times Square.

Radio station Z100
The third feed will be hosted by a local pop radio DJ, Romeo, from station Z100. Romeo's coverage will be run like a radio call-in program, to which visitors can e-mail comments and questions. Web visitors can click on whichever feed they choose.

The New Year's coverage, which can be reached via the MSN home page, will run from 6 p.m., Dec. 31 until just after the ball drops from One Times Square at 12:15 a.m., Jan. 1.

Cheaper than TV
Jennifer Caccavo, a spokeswoman for 1-800-FLOWERS, said the floral marketer has decided to sign on as a sponsor because the online News Year's Eve ad buy was cheaper than TV.

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