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Sprint CEO Pulls Video of Focus Group Calling T-Mobile 'Ghetto'

By Published on .

Hours after Sprint CEO Marcelo Claure posted a video from his consumer "listening tour" in which T-Mobile is called "ghetto," the clip was pulled down from the web Tuesday night.

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The video was one of many that Mr. Claure has posted to his social media accounts based on his listening tour, none of which have received paid media backing or appeared on Sprint's own accounts, a company spokesman said. But the latest one provoked a reaction in social media that spread into traditional media -- the kind of "earned media" marketers don't usually want to earn.

After initially defending the ad somewhat with a "Hey, she said it" line of argument, Mr. Claure reversed course.

The videos were produced internally, not by any of Sprint's agencies, the spokesman said.

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