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Payments company Square is investing in increasing its profile via new TV ads.
Six 15-second ads made by Square's agency, 72andSunny, debut today. All of them feature the Square Reader, a dongle that merchants can attach to iOS and Android devices to swipe credit cards.
One of them shows a pet salon, while another presents a man giving a violin lesson to children. A third shows a boy being taught to surf. The content and featured phrase "selling made simple" are meant to convey that Square can take the awkwardness out of everyday financial transactions.
Started in 2009, San Francisco-based Square is said to be considering an initial public offering this year.