STUDY: WEB IS MAIN MEDIUM FOR TOP EXECS

Chairmen, CEOs Spend 16 Hours a Week Online

By Published on .

NEW YORK (AdAge.com) -- A survey released today said that top executives spend more time online than on any other medium.

A survey by Research.Net for Forbes.com found that executives at the C-level -- chairman, CEO, chief information officer and the like -- spend an average of 16 hours per week online.

Outpaces other media
That figure outpaces other media. The survey of nearly 300 C-level executives revealed they spent about 8.6 hours a week watching TV, 5.7 hours tuning into radio and 6.6 hours reading magazines and newspapers.

Business leaders, the survey found, respond positively to online advertising, which ranked highest over all other media measured (TV, radio, newspapers, magazines) when they want information on new products and services.

64% seek business news
Executives also were more likely to go to the Internet for business and financial information, with 64% of respondents reporting visits to eight or more Web sites a month for such news; six out of 10 respondents spend more time at business and financial sites than any other Web destinations.

In this article:
Most Popular