SUN RETURNS TO TV IN GLOBAL CAMPAIGN

New Effort Ends Two-Year Broadcast Absence

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NEW YORK (AdAge.com) -- Sun Microsystems touts a new brand theme in a global ad campaign breaking today.

The new theme, "We make the Net work," is from WPP Group's J. Walter Thompson/Tonic, San Francisco.

Spending was not disclosed. Sun, based in Santa Clara, Calif., spent $37.4 million in measured media in the U.S. in 2001, according to Taylor Nelson Sofres' CMR.

The campaign marks

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a return to broadcast advertising for the provider of Internet network hardware, software and services after a two-year absence.

Fast-paced computer-animated TV spots will run in prime time and on cable programming. Print ads break April 18 in The Wall Street Journal, followed by business and trade publications. Outdoor ads break outside the U.S. during the first week of May. Online marketing follows later.

The company's $100 million media buying and planning account is currently in review.

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