The new theme, "We make the Net work," is from WPP Group's J. Walter Thompson/Tonic, San Francisco.
Spending was not disclosed. Sun, based in Santa Clara, Calif., spent $37.4 million in measured media in the U.S. in 2001, according to Taylor Nelson Sofres' CMR.
The campaign marks
Fast-paced computer-animated TV spots will run in prime time and on cable programming. Print ads break April 18 in The Wall Street Journal, followed by business and trade publications. Outdoor ads break outside the U.S. during the first week of May. Online marketing follows later.
The company's $100 million media buying and planning account is currently in review.