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NEW AT&T WIRELESS ADS HYPE 'MOBILE LIFE'

TV Spots to Break at Winter Olympics

By Published on .

NEW YORK (AdAge.com) -- AT&T Wireless will break a new advertising campaign with the theme of "m-life" or "mobile life" at next month's Winter Olympic Games, according to an executive familiar with the effort.

WPP Group's Ogilvy & Mather Worldwide, New York, handles the estimated $400 million account.

A teaser spot for the campaign broke over the weekend in some football broadcasts, including Saturday's Bears and Eagles NFL playoff game.

Mark Siegel, an AT&T Wireless spokesman, declined to comment on the new ad effort or on a report that appeared about it on Adweek.com.

"We are running an ad on the Super Bowl. We prefer to let it speak for itself," Mr. Siegel told AdAge.com.

A Ogilvy spokeswoman declined to comment on the Adweek.com report or the campaign.

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