Spots Under the Tree Spark iPad Buzz Just as Well as Spots on TV

Sometimes Things Just Come Together

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Effective TV advertising has an extraordinary ability to drive brand conversations on Twitter, as this chart shows week in and week out. As the chart also regularly reveals, life beyond advertising has a similar power. But when advertising and life converge, brands can expect even more.

Take the holidays, for instance. Tablet brands received huge lifts in Twitter mentions from Dec. 23 through 29, according to data from Bluefin Labs. Apple's iPad achieved the biggest increase, driven by a combination of its status as a coveted gift and its sentimental holiday ads, Bluefin said.

Amazon's Kindle also won a spot on the list as people posted to Twitter about receiving the devices as a gift. Its TV spots, however, did not play as much of a role in getting people talking, according to Bluefin's research.

The only marketer to make our weekly Brand Chatter Chart without a holiday angle was McDonald's -- where the the limited return of the McRib got people talking as usual.

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