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Watch: Here's What You Should Be Focused On Instead of the 'Pivot to Video'

Published on .

Complex CEO Rich Antoniello is tired of talking about the pivot to video.

During the Ad Age Next conference today, Antoniello said that a more productive conversation would be about ways to become more effective for advertisers in driving sales and adding value to the end consumer. "People get lost in optics-driven metrics rather than meaningful metrics," he said.

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