|Photo: Stephanie Diani|
|Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.|
Not surprisingly, teens and young adults, ages 12 to 24, dominate in the use of text messaging, instant messaging and postings on social-networking sites, with rates that far exceed those of older generations. After age 24, there's a significant drop-off in the likelihood they will do all of these activities. For instance, 43% of people 18 to 24 communicate via instant message all or most of the time, while only 21% of 25- to 34-year-olds do. When it comes to IMing or texting on a phone, 46% of people 18 to 24 claim to use it all or most of the time compared with only 19% in the 25-to-34-year-old group. And posting comments via a social network is the same story: 42% of people 18-to-24 do this all or most of the time vs. 13% of 25- to 34-year-olds.
In contrast, the group that most regularly uses e-mail to stay in touch with their friends are women ages 55 to 64—65% of them use e-mail all or most of the time vs. only 39% for women 18 to 24.