How Technological Illiteracy Will Cost Creatives Their Jobs

And Other Lessons From Creativity and Technology in London

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Creativity and Technology debuted across the Atlantic today at London's Saatchi Gallery, housed in a former army barracks in the delightfully posh Sloane Square neighborhood.

Out front, English school children scampered in mustard jumpers and maroon knickerbockers. Inside, presenting amidst Charles Saatchi's modern art collection, speakers addressed more than 300 of Europe's digerati -- and a canvas of multicolor acrylic paint spatters entitled "Raft of Perseus."

The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.

"If you are a creative and don't know about technology, you'll be out of a job soon," said panelist Yates Buckley, technical director at digital production company Unit 9.

The event featured a cross-section of Europe's best talent. Between a lunch of traditional bubble and squeak, and a break for coffee and lemon soufflé, Claire Boonstra, cofounder of augmented reality mobile app Layar spoke about the future of her business, claiming that companies are queuing up to be included in the latest AR browsers.

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