Time Inc.'s Myspace Social Network Hacked Before Memorial Day

Publishing Giant Bought Myspace Parent as a Data Play

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Hackers infiltrated Time Inc.'s Myspace social network and published user data on an online forum shortly before Memorial Day weekend, the company said Tuesday.

The data stolen includes email addresses, user names and passwords for accounts created prior to June 11, 2013, on the old Myspace platform, according to a statement. The breach doesn't affect any Time Inc. information or financial data, the New York-based publisher said.

Myspace is in the process of notifying affected users and working with law enforcement. In a blog posting Tuesday, the social networking site said it believes the breach is attributed to Russian cyber-hacker "Peace."

"This same individual is responsible for other recent criminal attacks such as those on LinkedIn and Tumblr, and has claimed on the paid hacker search engine LeakedSource that the data is from a past breach," the company wrote in the post.

In February, Time bought Viant Technology Inc., the owner of Myspace, to get more data to help sell targeted advertising. In a recent earnings call, Time Chief Executive Officer Joe Ripp called the deal "game-changing for us."

-- Bloomberg News