TIME WARNER TO NAME NEW HEAD FOR AOL AD SALES

Michael J. Kelly Expected to Replace Lisa Brown

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NEW YORK (AdAge.com) -- As part of a wide-ranging reworking of America Online's sales division, the president of Time Warner's Global Marketing Solutions group is expected to be named the struggling online unit's top ad sales executive, said executives familiar with the situation.

Eight months
Michael J. Kelly, who currently oversees

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the Global Marketing Solutions group, is expected to have broader responsibilities than his predecessor, Lisa Brown, executive vice president for interactive marketing. Ms. Brown, was named to her post in May 2003, left AOL yesterday, said an AOL spokesman, who along with a Time Warner spokesman declined to comment on Mr. Kelly's anticipated move.

Mr. Kelly, who will be based in New York, did not immediately return a call for comment.

An announcement could come early next week. Time Warner is the parent of AOL.

New duties
Mr. Kelly's oversight will include search engine-related revenue-generating activities as well as other e-commerce deals. As such, his title will be different than Ms. Brown's, executives said, and broader changes within the sales unit are likely to lead to a name change for the AOL Interactive Marketing group.

Mr. Kelly's Global Marketing Solutions group, meanwhile, oversees the cross-media ad deals that the former AOL Time Warner at the start of its merger emphasized. Those deals have been de-emphasized as new senior management took over the company last year.

Michael Barrett
Michael Barrett, currently executive vice president of AOL's worldwide interactive marketing, is expected to pick up other of Ms. Brown's duties and serve as point-man for agency relations, an executive familiar with the matter said.

AOL's ad revenues continue to fall, although in an interview with Ad Age last month, Don Logan, who oversees AOL as chairman of Time Warner's Media and Communications Group, said that actual ads sold on AOL are increasing, and that declines only reflect the "burning off" of long-running ad deals.

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