TiVo Brings Web Video to TV Screens

TiVoCast Service Features Content From 'New York Times,' NBA

By Published on .

Most Popular
NEW YORK (AdAge.com) -- TiVo is morphing into a tool to let its subscribers enjoy Internet video from the comfort of their couches. At no extra charge, TiVo subscribers can now light up their big screens with Web video from The New York Times, the National Basketball Association and iVillage, among other offerings.
The deal comes as TiVo is feeling pressure to expand beyond standard DVR capabilities.
The deal comes as TiVo is feeling pressure to expand beyond standard DVR capabilities.

"Television is still the preferred platform for watching video," said TiVo VP Tara Maitra. "The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today."

The deal comes as TiVo is feeling pressure to expand beyond standard DVR capabilities -- now a near-ubiquitous service offered by most cable and satellite providers.

With over 400,000 existing TiVo subscribers, the move could mean additional exposure for Web video publishers.

Transforming TV
The new service, TiVoCast, is the result of a partnership announced last month between TiVo and Web TV startup Brightcove, which has existing relationships with a string of Internet video publishers from The New York Times to technology news site CNET.com.

"We are once again transforming the television experience by bringing the rapidly expanding array of video content on the Internet into the living room," said Tom Rogers, TiVo CEO.

Founded by Internet pioneer Jeremy Allaire in 2004, Cambridge, Mass.-based Brightcove has aggressively recruited a team of experienced media executives, including hires from Allaire, Macromedia, ATG, Comcast, Lycos and News Corp. In November, the company announced the hiring of Adam Gerber, formerly head of new-media strategy for MediaVest and tier-one clients such as Coca-Cola Co. and Procter & Gamble Co.
In this article: