Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.

So here's a look at 20 of the most brand-friendly beauty and fashion channels on YouTube, according to OpenSlate rankings from Outrigger Media, which tries to help brands navigate YouTube's sprawling content machine. OpenSlate rates more than 200,000 video producers on criteria such as content quality, publishing frequency and expertise in the subject at hand.

Outrigger also estimated the channels' monthly earnings -- after YouTube's cut. YouTube's cut, of course, is why so many companies at the NewFronts will be seeking sponsors for their planned video series, as opposed to pre-roll and overlay advertisers: YouTube doesn't get a cut if the sponsors are baked in early.

Top 20 Beauty & Style Channels by SlateScore, Sortable by Other Measures
YouTube Channel Monthly Est. Earn Monthly Views Subs SlateScore
Yuya (lady16makeup) $54,648.28 41,209,770 9,312,539 797
grav3yardgirl $44,911.87 33,787,380 4,636,809 790
Tanya Burr (pixi2woo) $9,211.25 6,371,370 2,844,174 766
shaaanxo $9,354.15 6,780,090 1,597,144 746
Carli Bybel (CarliBel55) $16,644.60 11,315,160 2,488,058 742
Nicole Guerriero (nguerriero19) $9,686.89 7,118,790 1,999,579 737
MichellePhan $19,779.77 12,312,720 7,509,213 726
daaruum $4,481.75 4,771,290 985,504 725
MayBaby (maybabytumbler) $6,342.24 12,604,410 2,084,644 723
kandeejohnson $9,039.73 6,434,730 2,721,678 722
krazyrayray $16,853.67 5,232,600 1,369,224 708
CuteGirlsHairstyles $8,756.06 17,407,470 3,099,261 702
JLovesMac1 $7,219.16 1,076,430 1,893,089 702
pixiwoo $25,880.56 2,578,020 1,787,553 701
glamlifeguru (Tati) $1,396.94 4,135,890 561,185 701
laurenbeautyy (Lauren Curtis) $3,605.49 8,224,530 2,737,880 699
itsbl0ndie (Casey Holmes) $11,346.97 2,818,920 854,890 695
MakeUpByCamila (Camila Coelho) $5,693.05 3,034,740 1,912,831 695
NikkiPhillippi $3,937.96 1,590,720 791,609 693
AndreasChoice $4,554.92 2,470,080 3,080,780 691
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