As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.
So here's a look at 20 of the most brand-friendly beauty and fashion channels on YouTube, according to OpenSlate rankings from Outrigger Media, which tries to help brands navigate YouTube's sprawling content machine. OpenSlate rates more than 200,000 video producers on criteria such as content quality, publishing frequency and expertise in the subject at hand.
Outrigger also estimated the channels' monthly earnings -- after YouTube's cut. YouTube's cut, of course, is why so many companies at the NewFronts will be seeking sponsors for their planned video series, as opposed to pre-roll and overlay advertisers: YouTube doesn't get a cut if the sponsors are baked in early.
|YouTube Channel||Monthly Est. Earn||Monthly Views||Subs||SlateScore|
|Tanya Burr (pixi2woo)||$9,211.25||6,371,370||2,844,174||766|
|Carli Bybel (CarliBel55)||$16,644.60||11,315,160||2,488,058||742|
|Nicole Guerriero (nguerriero19)||$9,686.89||7,118,790||1,999,579||737|
|laurenbeautyy (Lauren Curtis)||$3,605.49||8,224,530||2,737,880||699|
|itsbl0ndie (Casey Holmes)||$11,346.97||2,818,920||854,890||695|
|MakeUpByCamila (Camila Coelho)||$5,693.05||3,034,740||1,912,831||695|