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By Published on .

NEW YORK (AdAge.com) -- Travelocity.com has begun a cost-cutting program that includes slashing 10% of non-customer-service-related staff.

Other elements in the plan include a hiring freeze and cuts in advertising and discretionary expenditures. The company said it would be closing its Sacramento, Calif., call center, shifting the workload to centers it operates in Texas, Virginia and Pennsylvania.

The company said that bookings had returned to 70% of the level on Travelocity before the Sept. 11 attacks, but felt the cuts were necessary because of near-term uncertainty.

Travelocity spent approximately $30 million in advertising in 2000 according to Taylor Nelson Sofres' CMR.

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