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Twitter Ad Revenue to Approach $1 Billion by 2014, Fueled by Mobile

EMarketer Revises Projection Up

By Published on . 3

Twitter's global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter's mobile presence in revising its earlier projections upward by a combined $180.1 million.

Twitter Ad Revenues, 2010-2015

Twitter Ad Revenue 2010 2011 2012 2013 2014 2015
Total Worldwide $45 $140 $288 $583 $950 $1,330
Worldwide Desktop $0 $0 $150 $274 $399 $519
Worldwide Mobile $0 $0 $138 $309 $551 $811
Worldwide Mobile % of Total 0% 1% 48% 53% 58% 61%
Twitter U.S. $43.7 $134 $259 $484 $751 $1,011
U.S. % of Total 98% 96% 90% 83% 79% 76%
U.S. Desktop $0 $0 $125 $218 $300 $384
U.S. Mobile $0 $0 $135 $266 $450 $627
U.S. Mobile % of Total 0% 1% 52% 55% 60% 62%
Non-U.S. $0.9 $5.6 $29 $99 $200 $319

"Mobile has pushed Twitter beyond previous expectations," Clark Fredricksen, eMarketer's VP-communications, said. "Ultimately, that 's a result of steps it took very early to make sure its ad products work well across all platforms."

Just more than than half of Twitter's ad revenue, 53%, comes from mobile today, according to eMarketer. But that proportion will increase to more than 60% by 2015, when the researcher estimates that Twitter will collect more $1.3 billion in ad revenue.

The company's worldwide mobile ad revenue will jump to $811 million in 2015 from $551 million next year and $308.9 million this year, according to eMarketer's new projections. Just last December, eMarketer forecast that Twitter would get U.S. mobile ad revenue of $248.9 million this year. Now it's predicting $266 million in the U.S. for 2013.

Twitter will also likely lag further behind Google and Facebook for global mobile revenue, because Google and Facebook have a far wider global reach. Twitter gets 83% of its ad revenue from the U.S.

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