Twitter is coming to Apple TV and other online video platforms.
The service has reached deals with Apple TV, Amazon Fire TV and Xbox One to bring its app to their online television offerings, Twitter announced on Tuesday.
The Twitter TV app is being launched just as it is about to start streaming National Football League games on Thursday nights, which was a $10 million investment from the company to get premium content for the platform.
Apple TV is perhaps the biggest component of the Twitter TV plans, because it will offer a feed of extra Twitter content alongside the streams of premium programs such as the NFL games.
"These devices will bring Twitter's live-streaming video experience to life on the TV screen," Anthony Noto, Twitter's chief financial officer, said in a statement on Wednesday. "Twitter has always been a great complement to TV."
Viewers will not need a Twitter account to view the programs through the TV apps. Twitter also has content from Bloomberg, National Basketball Association, Major League Baseball, and Cheddar, the streaming video news property.
Also, the TV app will feature Vine and Periscope videos.