Twitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series.
"Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post on Tuesday. "But this method of Tweeting, while effective and popular, can be tricky for some to create and it's often tough to read or discover all the Tweets in a thread."
It's unclear why Twitter went with "threads" rather than "tweetstorms." Perhaps it sounds less aggressive. "Thread" is also admittedly part of the Twitter vernacular. Twitter declined to comment for this story.
It's common for people to create series of tweets, because of the character limits in individual posts, but that also created a disjointed experience for readers.
It hasn't always been clear when a tweet was part of a series or in what order tweets should be read, and it is common to encounter a post in the middle of a rant without realizing it's part of a string.
It's been one of the worse experiences for users on the service, and partly to blame for creating a confusing atmosphere of jumbled communication.
Over the past year, Twitter has been making changes to the service to clean up some of its quirks, trying to make it easier to use, especially for newcomers it hopes to turn into longtime users.
Just this week, Twitter started adding view counts on videos, a subtle tweak that could provide more incentive for people to share videos.
Twitter also increased the number of characters permitted in each message from its classic 140-character limit to 280.