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Twitter's P&G Sales Exec Moves to Scripps for Digital Strategy Role

Kropp is Third Twitter Exec to Depart in Recent Weeks

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E.W. Scripps has named former Twitter sales executive J.B. Kropp as its VP-digital strategy and business development.

Mr. Kropp, who headed Twitter's sales effort with packaged-goods giant Procter & Gamble Co., will remain based in Cincinnati in his new role at Scripps headquarters.

J.B. Kropp
J.B. Kropp

He's the third executive to depart Twitter in recent weeks, including No. 2 executive and Chief Operating Officer Ali Rowghani and Senior-VP Engineering Chris Fry. Mr. Kropp said his move wasn't related to issues at Twitter but was about an opportunity with Scripps.

Mr. Kropp will oversee Scripps' digital entrepreneurs-in-residence team and work to build the company's long-range digital strategies. He'll report to Chief Digital Officer Adam Symson.

Before spending the past three years with Twitter, Mr. Kropp was VP-strategic partnerships with social-media management platform Vitrue, where he also worked extensively with P&G. (Vitrue was later acquired by Oracle.) And he's co-founder of Cincinnati's marketing-focused accelerator The Brandery, which has launched such startups as Ahalogy, Choremonster and FlightCar.

"Over the last couple of years the digital camp has done a lot of great things at Scripps and hired a lot of great people, and the timing is perfect for me," Mr. Kropp said. "This leverages my Twitter background as well as Brandery background to help Scripps think about new digital and business opportunities."

Among them, Scripps earlier this month invested $1 million in #Besomebody, a social network focused on career and life aspirations founded by former P&G and GoPro public-relations executive Kash Shaikh.

"It's an interesting content play that could scale outside of local markets to be a national platform," Mr. Kropp said of #Besomebody.

Scripps owns TV stations in 21 markets, newspapers in 13 and a growing collection of digital journalism properties, mainly in those local markets, but also including national plays including video news provider Newsy, weather emergency app StormShield, political reporting blog and podcast DecodeDC and local sports resource Youthletic.com.

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