UNICAST'S AD FORMAT SEES INCREASED PENETRATION

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NEW YORK (AdAge.com) -- Unicast, New York, makers of the Superstitial online ad format, released new data showing an increase in at-home and at-work penetration of its ads.

According to Nielsen/NetRatings for May, at-home penetration among active users increased 21% since October, while at-work penetration jumped 10%.

Properties added to Unicast's Superstial certified partner roster since October 2000 -- meaning they accept and sell the ad format as a standard rate card item according to Unicast's specifications -- include ABCNews.com, AccuWeather.com, AltaVista, AmericanGreetings.com, Egreetings.com, the eUniverse Network, the Excite@Home Network, FoxSports.com, iVillage, iWon, Lycos.com, Marketwatch.com, Phase2Media, RealNetworks, Road Runner, RollingStone.com, Snowball.com, Weather.com and Women.com.

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