NEW YORK (AdAge.com) -- Rich media comapny Unicast, the joint venture between Bcom3 Group and BBN Technologies, said it has added several new Web sites to its Superstitial Certified partner roster.
FastCompany.com, Inc.com and International Data Group's PCWorld.com are among the new Internet networks accepting and selling the superstitial online ad format.
The Excite Network will also sell the format across its network and its iWon portal.
Unicast claims more than 800 Web sites and networks in its certified program.
The Superstitial format enables Web content providers to improve delivery and effectiveness of online ads.