Can You See Us Now? Verizon Revamps Logo

Company Expected To Unveil New Look Publicly On Thursday

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Verizon's new logo
Verizon's new logo

Google's not the only company changing its logo this week. Verizon is also adopting a new look, according to people familiar with the matter.

The company launched the change internally today and was expected to publicly announce it Thursday. Verizon said that design agency Pentagram created the new logo. Landor Associates crafted the old Verizon logo back in 2000, when Verizon Communications was formed after the merger of Bell Atlantic and GTE Corp.

The new design, which comes after Verizon acquired AOL for $4.4 billion in late June, truncates the large lighting bolt mark and moves it to the right. It also elminates the red "z" in the company name.

Verizon in January added Wieden & Kennedy to its agency roster, but it's not clear whether the shop had any involvement in the new logo. At the time, the company enlisted the agency to field creative and strategy work for the Verizon brand and its network, according to people familiar with the matter. McGarryBowen remained agency of record for the wireless business and Interpublic's McCann remained agency of record for its FiOs business.

Verizon did not immediately respond to an email for comment on the logo change or whether a campaign will accompany the switch.

Verizon's existing logo
Verizon's existing logo

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