VIVENDI UNIVERSAL GAMES UNIT TAPS WONGDOODY

Agency to Handle Project Work

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SAN FRANCISCO (AdAge.com) -- Vivendi Universal Publishing's Sierra On-Line, based in Bellevue, Wash., has selected WongDoody, Seattle, to handle a number of projects for its games following a review.

Other contenders included Copacino and Big Bang Engineering Co., both Seattle.

Chairman Tracy Wong said his shop will be working on a number of projects for the firm, which wanted an agency closer to home.

Kovel/Fuller, Culver City, Calif., is agency for most Vivendi Universal games.

Today, parent company Vivendi Universal acquired the assets of USA Networks.

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