The move allows AOL to further expand its luxury-car related digital marketing. Meanwhile, Volvo, which already has a digital marketing deal with MSN.com, gets to expand its online audience with access to AOL's massive subscriber base.
Volvo's first SUV
Spending was not disclosed. Due out in November, the XC90 is Volvo's first SUV. It will be featured on a "My Volvo" page, where current and prospective Volvo owners can get information, access MyAOL and link to special AOL/Volvo promotions.
Havas Advertising's Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, handles Volvo. Messner's Fuel, New York, handles Volvo interactive marketing and media.