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Campaign to Augment Existing MSN.Com Deal

By Published on .

NEW YORK (AdAge.com) -- AOL Time Warner's America Online will promote Volvo Cars of North America's new XC90 sport utility vehicle across the AOL network, according to company representatives.

The move allows AOL to further expand its luxury-car related digital marketing. Meanwhile, Volvo, which already has a digital marketing deal with MSN.com, gets to expand its online audience with access to AOL's massive subscriber base.

Volvo's first SUV
Spending was not disclosed. Due out in November, the XC90 is Volvo's first SUV. It will be featured on a "My Volvo" page, where current and prospective Volvo owners can get information, access MyAOL and link to special AOL/Volvo promotions.

Havas Advertising's Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, handles Volvo. Messner's Fuel, New York, handles Volvo interactive marketing and media.

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