We know why marketers make great videos: to sell you stuff. But sometimes, in the course of selling you stuff, a marketer can make a difference, and that's the theme of today's vote.
These are the videos that told a story that transcended the brand or cause and celebrated something bigger, whether its Coke's celebration of America; Pantene's critique of gender bias; P&G's celebration of motherhood; TrueMoveH's story of giving; Degage Ministries' transformation of a homeless veteran; or Dove's comment on body image; these were the campaigns that went with a big idea, and reaped big rewards.
Some of these videos were made for TV, some not. They all killed it where it counts: in the on-demand environment of the web.
Now you get to vote and tell us who did it best. The winner will be honored on April 1 with a Viral Video Award at Ad Age's Digital Conference in New York. Want to know more about the VVA's? Here are last year's winners.
Coca Cola: 'It's Beautiful'
P&G: 'Pick Them Back Up'
Degage Ministries: 'Homeless Veteran'
Dove: 'Camera Shy'