Marissa Mayer's Yahoo is all about your daily habits. Those apparently include watching classic clips from "Saturday Night Live." In their biggest content deal in recent memory, Yahoo announced it acquired the rights to current season and nearly 40 years of classic SNL clips from Broadway Video, the production company founded by SNL creator Lorne Michaels. Those clips has been on Hulu and NBC.com, which will continue to have full episodes of current and past seasons.
The deal is a big one for Yahoo, and costly. The New York Times' Brian Stelter reported that the catalog had cost $10 million a year in the past. But it does give Yahoo something to talk about at its "Newfront" for advertisers next week. Advertisers want to attach their TV ads to TV-like video on the web, and there isn't a whole lot of that, so the deal gives Yahoo something it can promote and sell at high rates.
If Yahoo promotes the archive as they say they will, it will get a lot easier to find and watch some really great, but long lost, TV. Here's a bit of it:
Justin Timberlake and Andy Samberg perform the now classic holiday song, "Dick in a Box"
John Belushi in "Samurai Futaba"
The Chris Farley Show
Wild and Crazy Guys
Christopher Walken is … The Contintental
Eddie Murphy invites you to Mr. Robinson's neighborhood
Jimmy Fallon and Jon Hamm play the Ambiguously Gay Duo IRL
Celebrity Jeopardy! featuring Tom Cruise (Ben Stiller), Adam Sandler (Jimmy Fallon) and, of course, Sean Connery (Darrell Hammond)
Mark Wahlberg talks to animals
NPR's "Delicious Dish" featuring Pete Schweddy and his signature Schweddy balls
Weekend Update: Stefon on spring break
A message from President Ford