MediaLink's Chief Transformation Officer should know a thing or two about transforming. At Ad Age's Next conference today, Dana Anderson advises marketers and agencies to avoid freezing up when it comes to innovation, and instead just do it.
"The stakes feel so high that people do not want to animate on big-scale stuff, so they do pilots and go slow," she says. But now is not the time to hang back, she says. "If your partners aren't innovating, take the lead and you do it."