Watch Google's ThinkDoubleClick Event Live

Speakers From Google, Coca-Cola, Deutsch LA, Omnicom Digital, CBS Interactive and the IAB

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Google is introducing a set of new ad-sales features and discussing digital marketing at its ThinkDoubleClick event in Dana Point, Calif. on Tuesday.

Its new efforts include the addition of social-media capabilities to its DoubleClick online display advertising system; giving publishers the ability to sell native ad units alongside more traditional units with DoubleClick for Publishers; and testing a way for publishers to bundle their own online ad inventory with ads on their YouTube channels.

Speakers include Google display ad chief Neal Mohan, Cocal-Cola marketing senior VP Wendy Clark, Deutsch LA Chief Digital Officer Winston Binch and Omnicom Digital CEO Jonathan Nelson.