Julia Louis-Dreyfus Ditches Haute Couture for Old Navy Jeans

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, EA Sports gets Kobe Bryant to play soccer, along with Lionel Messi, Sergio Agüero and Alex Morgan. BMW sells the innovation of its 7 Series while Audi makes fun of gluten-free cupcakes, kale and selfies. JPMorgan Chase appeals to small family businesses in rural America. And finally, Julia Louis-Dreyfus is barely recognizable in a white wig for Old Navy, impersonating a fashion designer who drops her work (and her French accent) for a jeans sale.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
EA Sports: FIFA 16: Play Beautiful EA Sports: FIFA 16: Play Beautiful
Network: Comedy Central
Show: South Park
Primetime Airing: Sep. 16, 10:02 pm ET
JPMorgan Chase: This Bale of Hay JPMorgan Chase: This Bale of Hay
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Sep. 16, 10:27 pm ET
Old Navy: Happy Pants Old Navy: Happy Pants
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Sep. 16, 9:27 pm ET
BMW: Create the Future BMW: Create the Future
Network: Golf
Show: BMW Championship Pro-Am
Airing Date: Sep. 16, 2:09 pm ET
Audi: Trends Audi: Trends
Network: NBC
Show: America's Got Talent
Primetime Airing: Sep. 16, 9:20 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 12,601,750
Social Actions: 49,406
SpotShare: 8.06%
Dior: The New Fragrance Dior: The New Fragrance
Online Views: 4,353,858
Social Actions: 27,408
SpotShare: 3.43%
Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging
Online Views: 1,314,523
Social Actions: 12,843
SpotShare: 1.33%
Old Spice: Checkmate Old Spice: Checkmate
Online Views: 1,046,745
Social Actions: 6,201
SpotShare: 0.80%
Microsoft Studios: Forza Motorsport 6: Legacy Microsoft Studios: Forza Motorsport 6: Legacy
Online Views: 1,383,066
Social Actions: 3,760
SpotShare: 0.78%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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