Around the Web: Ad Age Digital Conference Coverage

Abbey Klaassen Rounds Up What You've Said About the Confab

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Ad Age's two-day Digital Marketing Conference wrapped yesterday afternoon and I've now recovered enough to pull together all the non-Ad Age coverage that I've been following over the past couple days. Most of it's good, thought-provoking observations -- I'm treating it all as great audience feedback that I'll use for planning future Ad Age Digital events. Got more? Pass it along.

David Armano, who is in town to be part of the event, found himself part of a small twittering conference contingency. (A poll later in the day, asking who was twittering the event, showed that 11% were.) Luckily, no Q&As or panels went awry, or they certainly could have turned into a Sarah Lacy fiasco.

Steve Rubel twittered from the event and the green room -- just about the only place he didn't twitter was on stage.

And Danny Sullivan, who did a Q&A on stage, has lots of tweets about the audience polling. One example was the question of where are the funds to spend on emerging media coming from: 46% from existing budgets, 25% from "other," 15% from TV.

David Polinchock's audience games presentation, in which the conference attendees collectively played pong on the big screen, was a huge hit. So were his tweets from the event. Last summer his Brand Experience Lab launched these interactive audience games in theaters as entertainment before a movie starts. He announced yesterday that they were rolling out a pilot program with National CineMedia and, if successful, will bow audience games in the top 20 markets on about 750 screens. Good news for bored movie goers everywhere.

Incidentally, on the last panel of the event, Steve Rubel tipped us off to Tweetscan, which will aggregate tweets about a certain topic. We found lots when we searched it for AdAge and Ad Age.

Andrew Foote at GCI Group's Grounded in Reality blog recounts a panel about social media's role in marketing and describes the difference between the discussion today vs. a year ago: "At last year's Ad Age Digital Marketing Conference, many attendees were still reacting to social media topics with questions about risk, metrics, conversion and ROI. I'm not seeing that here today. My sense is that the majority of marketers and agencies in attendance 'get it' and are moving beyond experimentation to making social media a central component in the mix." He also blogged day one and the discussion around brands creating content platforms and the importance of quality and user experience.'s David Kaplan has a nice roundup of Donny Deutsch's interview of NBC Universal CEO Jeff Zucker, who talks about the democratization of content and NBC's scaled back upfront plans.

Jonathan Salem Baskin has a couple posts, one talking about how marketers are grappling with the definition of branding in a digital environment and another on the complex and often polarized relationship between advertising and social media. He writes: "All prior forms of media, including the rest of the Internet, would be dead without the support of advertising money. It's almost as if there's a reverse ratio for social tools, in that the more the particular medium depends on marketing support (or hosting, or other involvement), the less credible or useful it is to its users."

Writer for both Mediabistro's PRNewser and the Horn Group's blog, Joe Ciarallo has several roundups, from Damon Wayans' plans to brands becoming online content creators to the emerging media forecast for 2008.

MoviesYouPlay blogs about day one: "While it seems everyone remains enthusiastic as to its use (people in general seem to really like online video advertising), the bottom line is no one really has a clue where it will end up."
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