WEB HOLIDAY SPENDING ON RISE

18% of U.S. Internet Users Made Online Purchases

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NEW YORK (AdAge.com) -- The average American spent $77 online during the week after Thanksgiving, a figure that's up 34% since the beginning of the holiday season, according to the eSpending data released today by Goldman Sachs, Harris Interactive and Nielsen/NetRatings.

Median weekly

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online spending per person has increased since the beginning of November, peaking during the week of Thanksgiving, with shoppers spending nearly $82 at ecommerce sites.

The number of Internet users who purchased items online increased to 18% for the last week in November, as compared to 11%during the first week of the month.

The study marked the start of the holiday season as the day after Thanksgiving.

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