Yahoo Names Brian Silver as Chief of Right Media Exchange

New Leadership As Yahoo Rethinks Relationships With Ad Networks

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Brian Silver, the former president and CEO of Travel Ad Network, has been named VP-ad platforms for the Americas at Yahoo, according to an industry source. Yahoo confirmed the hire.

Brian Silver
Brian Silver
In this role, Mr. Silver will oversee Right Media Exchange, which had been without a permanent leader since Ramsey McGrory left for Clearspring in September. Mr. Silver will report to Joel Jones, VP-ad marketplaces for the Americas.

Mr. Silver was most recently president of Travora Media (formerly Travel Ad Network), and was president and CEO of Travel Ad Network prior to that , according to his LinkedIn profile. His resume also includes stops at NetCash, Did-It Search Marketing and IAC Advertising.

Mr. Silver enters at a time in which Yahoo has made a push to limit ad-sales middlemen's access to its inventory on RMX in a bid to increase the value of its nonreserved inventory.

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