YAHOO! NAMES NEW CHIEF MARKETING OFFICER

Cammie Dunaway Was Frito-Lay's Internet Ad Champion

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NEW YORK (AdAge.com) -- Yahoo! today named Frito-Lay Co. executive Cammie Dunaway its chief marketing officer after
Cammie Dunaway is the new marketing chief of Yahoo!
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a seven-month search. She fills a high-profile position left vacant after John Costello, now chief marketing officer at Home Depot, left Yahoo! in October 2002.

Frito-Lay
Ms. Dunaway, 40, spent 13 years at Frito managing a $3.5 billion portfolio that includes the Doritos, Cheetos, Lays and Ruffles brands. She was most recently VP-general manager of kids and teen brands and is widely credited as an interactive champion, having channeled Doritos' 2002 Super Bowl media budget heavily into online marketing.

At Yahoo! Ms. Dunaway will be responsible for managing Yahoo!'s global-branding and product-marketing efforts in the consumer, enterprise and partner lines of business.

Premium subscriptions
She'll also play a key role in marketing strategy for Yahoo!'s premium and subscription services, reporting to Dan Rosensweig, chief operating officer.

"Cammie is a classically trained marketer who brings a consumer-centric approach that makes her ideal to lead our global brand operations," Mr. Rosensweig said in a statement.

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