|Cammie Dunaway is the new marketing chief of Yahoo!
FRITO-LAY REPORTS DORITOS ONLINE AD SUCCESS
Devotes 9% of Product's Marketing Budget to Internet Executions
Ms. Dunaway, 40, spent 13 years at Frito managing a $3.5 billion portfolio that includes the Doritos, Cheetos, Lays and Ruffles brands. She was most recently VP-general manager of kids and teen brands and is widely credited as an interactive champion, having channeled Doritos' 2002 Super Bowl media budget heavily into online marketing.
At Yahoo! Ms. Dunaway will be responsible for managing Yahoo!'s global-branding and product-marketing efforts in the consumer, enterprise and partner lines of business.
She'll also play a key role in marketing strategy for Yahoo!'s premium and subscription services, reporting to Dan Rosensweig, chief operating officer.
"Cammie is a classically trained marketer who brings a consumer-centric approach that makes her ideal to lead our global brand operations," Mr. Rosensweig said in a statement.