Yahoo's Sue Decker Reorganizes Sales Organization

Greg Coleman Out; Hilary Schneider In

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NEW YORK ( -- Yahoo last night announced its third re-organization in the past year, naming Hilary Schneider the head of its "global partner solutions," or GPS group, which is responsible for matching advertiser demand with Yahoo's audience supply.
Susan Decker, president, Yahoo
Susan Decker, president, Yahoo Credit: Yahoo

The group is essentially a revved-up version of the advertiser-publisher group created in December 2006 that Sue Decker was at the time tapped to lead. Now Yahoo's president, Ms. Decker sent out an internal memo around 7 p.m. EDT yesterday outlining the new organizational structure.

Exec shuffle in June
In December 2006, Yahoo reorganized into three divisions, one responsible for advertiser-publisher relationships, one for audience and one overseeing technology. In June, embattled CEO Terry Semel stepped down and the Sunnyvale, Calif.-based portal reorganized its top ranks again, naming Sue Decker president and co-founder Jerry Yang its CEO.

In late June, Chief Sales Officer Wenda Harris Millard left and David Karnstedt, who had previously led search-advertising-sales efforts, was tapped to lead all of Yahoo's domestic ad sales, in a move that was touted as an integration of search and display. Ms. Harris Millard is now president of media at Martha Stewart Living Omnimedia.

Also as part of the latest reorganization, Greg Coleman will be leaving Yahoo in February. In the memo, Ms. Decker praised him for his work to integrate the search- and display-ad sales teams and said those changes are well underway.

"He and I have discussed for some time the need to further integrate Yahoo's capabilities in order to better support the needs of our key customer groups," wrote Ms. Decker. "Therefore, with the decision to create this new Global Partner Solutions unit under Hilary's leadership, we mutually agreed that Greg would leave Yahoo to pursue other opportunities."

Yahoo emphasized that he will be assisting with the changes.

A rising star
Since joining Yahoo in September 2006, Ms. Schneider has become a rising star, having orchestrated the company's newspaper consortium, which now includes 400 local papers. Her new GPS group includes global sales, the online channel, Yahoo Publisher Network (including the eBay and Comcast sales agreements), corporate partnerships and HotJobs. Her direct reports include Mr. Karnstedt and Todd Teresi, senior VP-Yahoo Publisher Network, among others.

Her GPS division is one of four at Yahoo; the other three are Yahoo Network Division, Connected Life Division and Marketing Products division.

Jeff Weiner is heading up Yahoo Network Division, which is essentially an audience group. His division will be absorbing one Ms. Schneider was previously responsible for, Local Markets and Commerce Division, which includes personals, shopping and local among other commerce verticals. Marco Boerries leads Connected Life. Yahoo is seeking an executive to lead the fourth division, Marketing Products, which includes Right Media, SmartAds and Panama, its search platform.

While there appear to be four main operating units, Ms. Decker has several more direct reports. In addition to Ms. Schneider, Mr. Weiner, Mr. Boerries and a soon-to-be hired exec VP-marketing products, her reports include: Chief Marketing Officer Cammie Dunaway; Toby Coppel, head of Yahoo Europe; Keith Nilsson, head of emerging markets; Rose Tsou, head of Asia Region; and Jeff McCombs, Ms. Decker's chief of staff and VP-business management. Mr. Coleman will also continue to report to her through February 2008.
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