In the past year, Yahoo has unveiled original web-video shows geared toward women and comedy lovers. The next target for video programming: the male demographic.
Yahoo was expected to reveal the slate of male-focused shows today at its Digital NewFront event in New York.
The lineup is set to include a talk show hosted by "Jurassic Park" actor Jeff Goldblum; a "Mythbusters"-style show, "Stunt Nation," whose episodes will run five minutes; a three-minute show called "KaBOOM!" (for dudes that like to see stuff get blown up); "The MANual," a weekday advice show; and "Superfans," which will highlight, as the name suggests, over-the-top sports fans. Yahoo isn't announcing the hosts for several of the shows, all of which will begin airing in July.
The one web show not geared explicitly to men has the working title "Dancing with Myself." From the writer and producer of "Rock of Ages," the show is described as a musical comedy about teenagers in small-town Ohio in teh 1980s. A Yahoo spokeswoman said it's too early to say how long these episodes will run.
The show names and descriptions do little to suggest that Yahoo is bringing out any TV-style hits, but that may not matter. With the unique-visitor numbers that Yahoo sites still generate, the company will probably figure out ways to push millions of eyes in front of this programming.
Earlier in the day, ABC News announced a weekly web show called "Katie's Take," starring Katie Couric, that will run exclusively on Yahoo.