The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more
This week a handful of brands including Ford, Visa and Taco Bell spent three days at YouTube's Space LA production facility to study up on online video marketing. The workshop was the second installment of YouTube's Brand Partner Program that was announced at Cannes last year.
YouTube's director of content strategy Jamie Byrne heads the Brand Partner Program and told us a bit about what's involved.