Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more
This week a handful of brands including Ford, Visa and Taco Bell spent three days at YouTube's Space LA production facility to study up on online video marketing. The workshop was the second installment of YouTube's Brand Partner Program that was announced at Cannes last year.
YouTube's director of content strategy Jamie Byrne heads the Brand Partner Program and told us a bit about what's involved.