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YouTube, Lionsgate Create Branded Series to Promote 'Hunger Games'

Debuting Monday, Five-Episode Series Features YouTube Stars

By Published on .

YouTube is looking to show marketers how branded entertainment is done.

The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the film studio's upcoming movie "The Hunger Games: Mockingjay -- Part 1."

The five-episode branded YouTube series will star seven of the online video service's stars, including Justine Ezarik, whose iJustine channel has more than two million subscribers. Each YouTube creator will act as a citizen of one of the film's fictional "districts."

The first episode, from the fictional world's District 8, premiered today on YouTube and a branded website for the film.

The following four episodes will debut daily through Friday. The series was shot at YouTube's Los Angeles studio YouTube Space LA, among other locations in L.A..

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