×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

YouTube's Most Watched Ads of 2017

By Published on .

Credit: Mr. Clean

Most of you will skip this introductory text and scroll straight through to the videos, but YouTube's annual list of most watched videos, which has just been released, has some noteworthy trends: Ads were longer, brands that took a stand got more views, and the most watched spot hails from India, not the U.S.

This year's most-watched ads were more than twice as long as last year's, and seven out of 10 feature themes of inclusion, diversity or empowerment compared with two in 2016, the company says.

Of course, the ranking reflects both so-called organic views, in which somebody decided to watch an ad because she wanted to, and paid views, in which the ad played as a paid placement before the content someone was really trying to get to. So there's only so much you can read into the trends.

This year's top ad on the Google-owned streaming giant was created by Cheil India. Going for the heartstrings, it features a Samsung employee who crosses a variety of obstacles to repair a TV for a group of children just in time for their favorite show. There's a bit of a plot twist toward the end, and if you haven't seen it, check it out—some 150 million people already have.

10. Mr. Clean, "Cleaner of Your Dreams," Leo Burnett

9. Levi's, "Circles," FCB West

8. Apple, "The Rock x Siri Dominate the Day," Hungry Man (production company)

7. Adidas, "Original Is Never Finished," Johannes Leonardo

6. Kia, "Hero's Journey," David & Goliath

5. Budweiser, "Born the Hard Way," Anomaly

4. Dior, "The New Eau de Parfum" ("Miss Dior")

3. Oreo, "Ping Pong Trick Shots," Dude Perfect (YouTube Chanel)

2. Clash of Clans, "The Last Second"

1. Samsung, "We'll Take Care Of You, Wherever You Are," Cheil Worldwide India

Most Popular
In this article: