How YouTube Stars and Their Fans Feel About Branded Videos

Audiences Aren't Looking for Commercials, Neither Are Creators

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YouTube star Mamrie Hart makes it clear Audible sponsored her video.
YouTube star Mamrie Hart makes it clear Audible sponsored her video.
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YouTube stars carry a lot of clout with their audiences, and advertisers are increasingly trying to piggyback that influence to push their products by paying the stars to incorporate a brand into their videos.

Ad Age interviewed several stars and fans about how they feel about these sponsored videos -- including what works and what doesn't -- during VidCon, a digital video convention held in Anaheim, California, last week.