Like any large ecosystem, Facebook's billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole.
While many are relatively benign, and some are downright pleasant, it pays to know your Facebook archetypes well, why they do what they do and what causes them to like or make trouble for your brand. Come now as we draw back the curtain on Facebook fans and examine the good, the bad and the ugly of social media:
|ABOUT THE AUTHOR|
Ashley Ringrose is the founder of Soap Creative an independent digital agency with offices in Sydney and Los Angeles.