How it Really Goes Down Between Ad Lawyers and Creatives

That Samsung Super Bowl Teaser Only Told Half the Story

By Published on . 1

Most of you saw the Super Bowl teaser portraying a meeting between a Samsung lawyer and ad creatives Seth Rogen and Paul Rudd. While there's a lot of truth in that scenario, here's Winston & Strawn's Brian Heidelberger on how it usually goes down:

ABOUT THE AUTHOR
Brian Heidelberger is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @winstonadvlaw.
In this article:

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