Apple Pulls a Wii and 'Breaks' a Web Page With Latest Ad

The Real Creative Is What Happens Around the Unit

By Published on .

Apple's newest online ad has a pretty cool media placement -- something that we're starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action -- in this case, gameplay -- begins to move all the elements on the page.

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Earlier this year, Nintendo did something similar when it launched a trailer for its Wii game "Wario Land" on YouTube. In it, Wario not only busts up obstacles in the game but also ends up busting the entire YouTube page. It went viral to the effect of 4.35 million views on that single placement on YouTube. Visible Measures estimated it actually had 150 other placements, contributing to 1.5 million views.

While Apple's been clever about not only crafting interesting rich-media online creative but also about where it puts that creative -- remember the ads it has run on NYTimes.com where the ad units interact with each other? -- it'll be hard for it to trump Nintendo.

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