Bob Garfield loved last week's Mac vs. PC ad -- and suggested it might actually get some clicks (if only because it tells people not to click).
Yesterday we saw another execution that includes not only new creative but also a totally new unit. I'm not sure how many will click through the ad, but it's certainly eye-catching and, I suspect, will have a fair amount of impact even for those who don't click. In a nutshell, Apple got The New York Times (apparently Slate and CNet are also onboard) to rearrange its home page and sync not only a banner across the top and the big ad on the right side of the page but also a smaller button on the left side. Take a look -- it's worth it.