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The company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view.
ABOUT THE AUTHOR
Brian Heidelberger is partner at Winston & Strawn and chair of the advertising, marketing and entertainment law practice. He tweets at @winstonadvlaw.