That Ms. Bartz is absent from the ubiquitous social networking services is adding to her mystery to those in media circles wondering: Who is this Ms. Bartz, anyway and who does she know? It also has some wondering if this is a sign -- like Terry Semel having his email printed for him -- that Bartz won't have a feel for where Yahoo needs to go.
Kevin Lee, CEO of search marketing firm Didit, wondered if Bartz can understand the kind of social services Yahoo is trying to build -- Yahoo ID, for example -- if she is not an active user. "She's clearly a tech exec and understands the ins and outs of a publicly-traded company but I m a little concerned given the core of Yahoo is advertising and marketing," Mr. Lee said.
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