Negotiations between the advertisers and the SAG-AFTRA actors' guild recently culminated in a tentative deal for a new contract governing commercials -- including their use in new media.
Here's how to figure out whether it applies to your viral video.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more