Creating a Viral Video on the Cheap and Dirty? Not So Fast!

Creating a Viral Video on the Cheap and Dirty? Not So Fast!

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Negotiations between the advertisers and the SAG-AFTRA actors' guild recently culminated in a tentative deal for a new contract governing commercials -- including their use in new media.

Here's how to figure out whether it applies to your viral video.

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ABOUT THE AUTHOR
Brian Heidelberger is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @briheidelberger.
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