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Recovery in Full-Swing for Online Ads, Thanks to Strong Second Quarter

Online Display Up 11.9% in the First Half of 2010, Says Interactive Advertising Bureau and PwC

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The Interactive Advertising Bureau confirmed today what many, at least anecdotally, thought to be true: The online ad recovery is in full-swing, with first-half revenues up 11.9% over the same period of 2009.

2009 offers some easy comparisons, but with $12.13 billion spent across search and display advertising in the U.S., it was the biggest six-month total of online ad spending on record, surpassing the second half of 2008.

The first-half was driven $6.19 billion in the second quarter, 13.9% higher than the second quarter of last year and the second-biggest single quarter on record, behind the fourth quarter of 2008. How strong will the year be? We'll know more after as Google, Yahoo, Microsoft and AOL report third-quarter earnings in the coming weeks. About 70% of online ad revenue is concentrated among the top-10 ad-selling companies.

Read the full report, compiled by PwC for the IAB here.

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