At E3, Where the Lines Between Games and Reality Blur

Ogilvy Video Blogs the Annual Gaming Conference

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The thing about shows is they're big, crowded, require lots of walking and generally serve crappy concession food. So when you can see the new products and talk to the people behind them without actually having to go, well, that's the kind of event we can get behind. In this case, we're talking about E3 -- and Ogilvy Digital Labs continues its vlogging of the annual gaming event for DigitalNext.

Gran Turismo - Kazunori Yamauchi
One of the big themes in video-gaming these days is just how real the gameplay is becoming. So imagine a game in which one could launch a product or test a new feature virtually. Kazunori Yamauchi, the "King of Gran Turismo," talks about how auto brands can place their content throughout the world of "Gran Turismo" to help launch new models and even develop products for auto brands.

Tecmo Bowl
To see how far gaming has come, check out the classic Nintendo game that's coming back -- for the DS. Before there was Madden, there was Tecmo Bowl.

Academy of Interactive Arts & Sciences
Don't call them games, call them "interactive entertainment." As games have moved out of bedrooms and into living rooms, game makers are finding new ways to get people on the other side of the screen to move around and have fun, said Joseph Olin of Academy of Interactive Arts & Sciences. And those makers are finding new ways to get advertisers involved.

PlayStation Network
PlayStation is going after XBox with video downloads and has launched an interactive TV show called "Qore." Plus, if you haven't seen PlayStation Home, check it out at the five-minute mark.

Capcom Mobile
Why are companies like Capcom and Google betting on mobile gaming?
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