Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Law Lesson: How the FTC Wants You to Fix Your Shopping App

What You Need to Know to Keep Consumers, and the Government, Happy

By Published on .

A proliferation of shopping apps now let consumers compare prices across products and retailers, order goods and pay at physical checkouts. But the Federal Trade Commission has released a study arguing that mobile shopping apps often don't tell users enough about how they handle transactions that go wrong or, worse, were never intended. And though most made big security promises and linked out to privacy policies, too many stayed too vague about how they use consumer data in practice, according to the FTC.

Here's what app developers and startups need to know to keep the government happy, according to attorney Brian Heidelberger.

Advertising Age Player
Most Popular